Wiley's Judy Verses, in [a Scholarly Kitchen interview](https://scholarlykitchen.sspnet.org/2021/01/11/wiley-acquires-hindawi-interview/) on the firm's [acquisition of OA publisher Hindawi](https://newsroom.wiley.com/press-releases/press-release-details/2021/Wiley-Announces-the-Acquisition-of-Hindawi/default.aspx):
> I’ve never seen a great business model not be disrupted. At Wiley, we force ourselves to look around the corner, even if it takes us out of our comfort zone, to continue adapting and evolving to meet customer needs. That pattern is evident with Wiley’s recent acquisitions — zyBooks, Knewton Alta, Atypon, and now Hindawi. [...] This transformation toward open research has really added oxygen to our thinking about who we are serving and what they are trying to accomplish.
Wiley has been somewhat less brazen in its OA bear-hug than, say, fellow oligopolistic Springer Nature. So Verses on Wiley's business-model pivot is an interesting public statement.
There's a lot to digest here, but one unspoken (and unasked about) dimension is the average APC discrepancy between the acquired and acquiree. Wiley's mostly hybrid business rests on the [$3,000-plus APC](https://authorservices.wiley.com/author-resources/Journal-Authors/open-access/article-publication-charges.html), while Hindawi grew fast on the strength of its much lower ([$650 to $2,000-ish](https://www.hindawi.com/publish-research/authors/article-processing-charges/)) charge. That's a major (and completely unstated) reason for Wiley to [keep the brand's separate](https://scholarlykitchen.sspnet.org/2021/01/11/wiley-acquires-hindawi-interview/).