David Michaels, author of the new The Triump of Doubt: Dark Money and the Science of Deception, in a Chronicle interview:
At minimum, academic institutions should require professors to disclose conflicts of interest. Institutions should report these conflicts to the public, on their websites. In submitting papers for publication, the failure of academics to disclose financial conflicts should be treated as a violation of academic integrity.
Professors trade on the reputations of their universities. Universities should prohibit professors from putting their names, or at least their affiliations, on research in which the sponsor, rather than the researcher, has the ability to control or publish the findings or to have significant say in how the data are presented or analyzed.